2024 Market Outlook and 2023 Year in Review

Taking Action:
Housing, Unaffordability & the Social Impact
Photo of wheel graphic with images of people, housing and land.

2024 Market Outlook

Watch these short videos and hear where the GTA housing market is headed in 2024 from TRREB’s Chief Market Analyst Jason Mercer.

Upcoming Trends for Home Sales & Average Prices

Hear what TRREB’s Chief Market Analyst Jason Mercer has to say about the demand for housing in 2024.

What’s Next for Interest Rates

Tune in for an outlook on interest rates and how rate hikes are impacting buyers’ housing choices.

Renting in the GTA

Learn why affordability pressures in the homeownership market drove higher rental prices and increased competition for rental units.

Consumer Polling Results

Discover the latest polling results conducted by Ipsos on buying and selling intentions.
Yellow circle with image of land and horizon.

Buying & Selling Intentions

Discover five things you need to know about the likelihood of people looking to buy or sell, plus more info on down payments. Get all the insights from TRREB’s latest buying and selling intentions survey conducted by Ipsos.
Orange Circle

37%

The number of homeowners likely (very likely or somewhat likely) to list their home for sale in 2024

declined two percentage points over 2023.

14%

Those who indicated they were very likely to list

dropped by four percentage points when compared to our last survey with Ipsos.

28%

The share of likely homebuyers for 2024

remained the same as the 2023 results.

21%

Respondents who immigrated to Canada in the past ten years

indicated that they were very likely to purchase a home in 2024.

32%

The average intended down payment

for a home purchase in 2024.

Solutions

77,000

home sales in 2024

GTA home sales are expected to reach 77,000 in 2024, marking a substantial improvement compared to the less than 66,000 transactions in 2023.

Preparing for Rising Immigration, the Demand for Affordable Rentals and Ownership Housing

TRREB partnered with Loyalist Public Affairs to unpack the need for comprehensive planning as population increases and housing supply dwindles.
Ariel shot of a housing community, single family homes.

The lack of housing supply and affordability challenges are growing in Canada.

While rising immigration plays a role in this complex issue, the root causes of Canada’s unaffordable housing go far beyond population growth.

Older Asian woman with grey hair questioning the real estate market.

Although immigration contributes to housing demand, Canada’s aging population depends on immigrants to fill job vacancies and promote economic growth.

This is essential for expanding the tax base needed to support the aging population. Canada’s population now has a larger share of people aged 55 to 64 than those aged 15 to 24, indicating the urgency of addressing the skills shortage. According to the EllisDon Corporation, by 2029, we will be short about 100,000 tradespeople.

Ariel shot of a downtown Toronto housing community.

More immigration can bring significant benefits, but government immigration policies must include a plan to ensure that newcomers have places to live that are affordable, close to jobs, and a community that helps them settle and integrate.

This must include further investment in emergency resources to help house refugees in Toronto and other major cities. This approach is essential to manage Canada’s skills shortage and bolster its aging population.

Construction worker in a hard hat laying the foundation for a building.

It’s clear that striking the right balance between immigration and housing supply is essential for long-term economic resilience. While immigration is a part of the equation, the broader housing ecosystem needs transformation.

Canada’s aging population and the imperative for economic growth have led to an increased reliance on immigration as a crucial tool for sustaining our skilled labour force and shoring up our tax base amid declining population trends.

Image of construction works inside building a home with drywall.

It’s not just about welcoming new Canadians, but also about maintaining the health and sustainability of our housing market.

The solution doesn’t rest solely on immigration; it requires a multi-faceted approach, spanning government support for skilled immigrants, the removal of barriers to housing development, and incentives to boost construction and renovation. These measures are vital to ensuring that the Canadian housing market remains a resilient and attractive investment prospect for businesses and individuals.

CANCEA Research

Locked Out: The Social Value Cost of the GTA’s Housing Crisis

Households spending more than 50% of their income on housing experienced a lower well-being score – comparable to some of the most significant health challenges faced by a society.

In the Greater Toronto Area (GTA), the housing affordability crisis extends beyond economic concerns, profoundly affecting the lives and satisfaction of its residents.
This situation has evolved into a major challenge, influencing various aspects of life and leading to a decline in overall contentment. Rising housing costs and the resulting unaffordability are not only subjects of economic debate but are also critical social issues with far-reaching consequences for community cohesion and sustainability. This research quantifies the impact of housing unaffordability through a social value perspective.
A household is considered unaffordable if it spends more than 30% of its income on housing.
This applies to 29% of all households in the GTA and 23% of residents. Among these households, 59% allocate between 30% and 50% of their income to housing, while 41% spend 50% or more.
When compared with those in affordable housing who average a well-being score of 7.48 out of 10, residents spending 30% to 50% of their income on housing reported an average well-being score of 6.97 out of 10.
This represents a 7% decline. Those spending 50% or more of their income on housing experienced a more significant drop, with an average well-being score of 6.79, equating to a 9.2% decrease.
The social value cost of unaffordability is crucial for guiding policy, demonstrating the potential societal benefits of eliminating unaffordable housing.
The total negative social value for residents who are considered to live in an unaffordable environment in the GTA is estimated at $37 billion in 2023. Of this cost, renters share over 60%, while homeowners with mortgages account for 35%. Age-wise, 75% of the social value cost is shouldered by residents under 65 years of age, with 48% carried by those 35 years and younger.
The social value cost attributed to housing unaffordability is approximately 1.75 times greater than that of cancer in the GTA.
This is a stark indication of the severity of the housing affordability crisis. Moreover, the social value cost related to housing unaffordability aligns closely with the costs associated with diabetes, and represents 76% of the social value cost of heart disease, further emphasizing its extensive impact. These comparisons serve to place the issue of housing affordability in the same realm as some of the most significant health challenges faced by a society.
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Key Findings from the Commercial, New Homes & Condo Markets

Explore the commercial, new homes and condo markets with new research, plus discover an outlook for 2024, all from Altus Group. Learn where office market activity lies, how demand for industrial spaces is shaping up and how population growth will impact demand for pre-construction homes.

Empty office desks by the window in a high-rise building.
Office transaction activity declined in the GTA, with nearly three billion in dollar volume transacted through the third quarter of 2023. This is a 22% decrease year-over-year.

As the hybrid work model became an increasingly entrenched work arrangement amongst Canadians, tenants and landlords worked collaboratively to incentivize workers back into offices through amenitized space and rightsizing efforts. However, the office availability rate in the GTA increased to 18.1% in Q3 2023 from 15.9% when compared to the same period last year.

Corner angle shot of a large industrial building.
Market conditions for industrial sites remained strong as demand for modern facilities, specifically distribution centres and warehouses, continued to outpace available supply.

According to Altus Group’s Q3 2023 Canadian Industrial Market Update, Toronto’s industrial availability rate increased to 2.6% but remained the lowest in Canada.

Image of bar graph with number overlaid on top a night time photo of city lights.
The increasing demand for purpose-built rentals and modern industrial facilities, supported by strong demographic and economic fundamentals, is creating a robust and resilient real estate market in the GTA.

Overall, investment remains strong with the anticipated end of higher and possibly lower interest rates in 2024.

High-rise construction building, outside other high-rise condos.
New condominium apartment sales bore the brunt of the slowdown in 2023.

As the cycle of rising interest rates and inflationary pressures took hold and worsened affordability in 2022, many buyers shifted to the more affordable new condos as a substitute, which helped to propel sales. But with affordability worsening in 2023, sales slumped in the new condos sector and delayed products.

Looking ahead in 2024, record immigration levels are adding to the backlog of buyers, and inflation has begun to fall back lessening pressure on the Bank of Canada to raise interest rates.

At the same time, provincial legislation continues to support increased housing levels. All that remains is for buyers to jump back into the market.